Websites built to rank, not just to look good.

What "built to rank" means

A website can look excellent and still be invisible in search. A site built to rank is designed with search in mind from the first sketch, not patched afterwards. That covers decisions most visitors never see:

• Plain, crawlable content. Google indexes what is in the rendered HTML, and discovers links through ordinary anchor links that have an href attribute. Google also recommends server-side or pre-rendering as still a good idea. See its JavaScript SEO basics.
• One clear purpose per page. A single main heading, a sensible heading order and a distinct topic, so your own pages do not compete.
• Mobile parity. Google uses the mobile version of your content for indexing, so the mobile site must carry the same content, headings and structured data as desktop. See mobile-first indexing.
• Speed and stability. Good Core Web Vitals thresholds are an LCP of 2.5 seconds or less, an INP of 200 milliseconds or less and a CLS of 0.1 or less, according to web.dev.
• Structured data that matches the page, which describes what is visible and nothing more.
• Accessibility. Semantic structure, readable text, keyboard access and good contrast help every visitor.

From brief to launch

1. Discovery and keyword mapping. We decide what each page is for before anything is designed.
2. Structure and wireframes. The navigation and page layouts, planned around how customers search and buy.
3. Design. Clean, fast layouts that guide people to enquire.
4. Build and content. Pages built for speed and search, with the copy written to answer real questions.
5. Testing. Layout on real screen sizes, speed, accessibility and search checks before launch.
6. Launch and monitoring. Redirects, sitemap and Search Console set up, then watched closely after go-live.

Redesigning without losing rankings

If you already have a site that brings in enquiries, the biggest risk of a redesign is breaking what works. Google advises mapping every old URL to its new equivalent, using permanent 301 or 308 redirects straight to the final destination, and keeping them for as long as possible, generally at least a year. See Google's guidance on site moves. We plan and test this before launch.

What we need from you

• A clear view of what you sell and who buys it.
• Your logo, brand assets and any real photos of your work or team.
• Access to your current site, domain and analytics if you have them.
• Someone who can review drafts and give timely feedback.
• Evidence for any claims you want on the site, such as case studies and credentials.

After launch

A new site is the start of the work, not the end. We agree up front how you will update content, and we show you before launch. Many clients continue with our SEO service so the new site keeps growing.