Guides on SEO and AI search.
Practical, sourced guides on being found in Google, on maps and in AI answers. Each one links to the primary sources it relies on.
Local SEO
What is local SEO? A plain-English guide
Local SEO helps nearby customers find your business on Google Maps and in local search results. See how it works, what it includes and how to start today.
7 min read
Local SEO checklist for service businesses
A practical local SEO checklist: Google Business Profile, service areas, listings, reviews and local pages, based on Google's own guidance.
6 min read
AI search
How to get your business recommended by ChatGPT, Gemini and Perplexity
What you can control to appear in ChatGPT, Gemini and Perplexity answers: crawler access, clear pages and consistent facts. Honest steps, no guarantees.
6 min read
What is generative engine optimization (GEO)?
Generative engine optimization (GEO) is making your business easy for AI search to find and recommend. See how it differs from SEO and what to do first.
6 min read
SEO strategy
What a good SEO audit includes
What a useful SEO audit covers: technical health, content, local presence and AI visibility, and how to tell a real audit from an automated report.
5 min read
Technical SEO
Technical SEO checklist for small business websites
A practical technical SEO checklist: crawling, indexing, canonicals, sitemaps, Core Web Vitals thresholds and structured data, with Google's own sources.
6 min read
International SEO
International SEO: how to target more than one country or language
How international SEO works: separate URLs, hreflang annotations, localised content and when targeting more than one market is worth it.
5 min read
Email and IT
SPF, DKIM and DMARC explained for business email
What SPF, DKIM and DMARC are, why Gmail's sender rules matter, and the order to set them up so your business email reaches inboxes.
4 min read